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Analytics are very valuable when creating an e-commerce website. Some people aren’t sure why no one is buying, only to find out no ones been showing up and staying on their site. If people are staying on the site but not taking action, then you may have to adjust your value proposition. If no one’s showing up, then you have to drive traffic. Analytics can tell you who’s showing up, from what part of the world, using what browser, and much more.